Monday, October 14, 2019
Monday, September 16, 2019
Columbia and Parlophone
A LEVEL MEDIA: COMPONENT 3 RESEARCH AND PLANNING BLOG
MUSIC MARKETING
(MUSIC VIDEO; MAGAZINE FRONT COVER & FEATURE or WEBSITE)
Task 1:
COLUMBIA RECORD LABEL
Another Brick in the Wall- Pink Floyd (30 November 1979)
Part 1: “The Happiest Day of Our Lives”
Sounds- Violent, sharp and warlike music, accompanied by screaming.
Images- Dark and Frightening. Quick cuts, establish a violent tone.
Lyrics- “When we grew up and Went to school, there were certain teachers who would hurt the children in many ways…”
Music cuts out for spoken scene
Poems’ “Money get back, I’m all right jack keep your hands off of my stack…”- reference to Pink Floyd’s song ‘Money’ which featured in their 1973 album Dark side of the Moon
Part 2: Lack of Freedom and Individuality
Sounds- Driving and consistent rhythm. Very little variation.
Images- IN sync with music. Shows children in masks marching highlighting indoctrination.
Lyrics- “We don’t need no education, we don’t Need no thought control...”
There are very few lyrics in the song.
Melodic instruments drop out to leave only drums and children singing.
As the lyrics are repeated the tone seems to shift from lack of hope to anger. The pictures Become more dramatic, violent, and out of the ordinary.
Part 3: Rebellion
After reaching the visual climax of the piece, the vocals cut out and a guitar solo begins.
The freedom represented by the guitar solo, is accompanied visually by the children Throwing off their masks and rebelling.
Lyrics, Sound, and Image are combined to make dark and angry commentary.
The song alone represents the rebellious attitude of youth towards their oppressive and violent teachers.
The song combined with the video presents a new interpretation of the meaning. The meaning no reaches beyond the poor education system, and comments instead on the overbearing and dictatorial role of government.
This at the time would have attracted a younger demographic who were still at school and maybe somewhat rebellious. However, to this present day, this song could target all age groups considering most adults grew up listening to Pink Floyd.
Another Love- Tom Odell (17 June 2013)
The song is describing the pain that the singer is going through by not being able to love the woman in his new relationship because of negative feelings caused by his previous relationship such as trust issues and sadness. This is why the fact he is staring straight down the camera for the duration of the video, and that he is ignoring his girlfriend’s affection, showing anger towards him. This suggests that he is completely caught up in his past relationship.
The chorus- ‘On another love, another love. All my tears have been used up’
The verses- ‘And if somebody hurts you, I wanna fight. But my hands have been broken, one too many times’… ‘I wanna sing a song, that’d be just ours. But I sang ‘em all to another heart’.
The use of a few similar shots throughout the video, e.g. close ups, medium shots, enhances the singers focus on what he is singing about. Through the final shots, the singer's face acts as anchoring motif for the audience, which also promotes the artist.
Low-key lighting is used at the beginning of the video, then it seems to gradually get lighter, which may be a connotation of the progression from night time to sunrise.
This would attract an audience who are into indie/rock music, particularly a younger audience who are familiar with being in relationships.
Parlophone Record label
No Surprises- Radiohead (12 January 1998)
The music video can be considered as a ‘one shot wonder’ as it consists of only one camera shot throughout the entire piece. This can be useful when drawing attention to performances or particular imagery within the frame, without the distraction of camera movements and cuts.
The opening establishing shot introduces the audience to the dark studio setting. Using a black studio with no immediate colour connotes and unplayful, serious tone. Black is often used to represent a sense of mystery and perhaps a depressed and serious mood. The use of darkness links with the lyrics as they portray a character who is done with the world e.g. “I’ll take a quiet life, a handshake with carbon monoxide”. This lyric personifies carbon monoxide as he wishes to make an agreement to go sperate ways and lead a life without the toxic gas. This links to Goodwin’s idea that there is a link between the lyrics and the visuals. The link is further enforced through backwards projections of actual lyrics onto the screen.
Arguably, the effect that the water has created, when Thom Yorke is forced to hold his breath, is the idea of holding in emotions, and when the water is released he takes a gasp for air which could symbolise a release of emotions, or the stability brought by after expressing such emotions. Alternatively, gender stereotypes have been challenged as males are very rarely presented to the audience as emotional in any way in the media.
The lyrics “bring down the government” and “they don’t speak for us” are both very stereotypical views of political bodies on behalf of rock bands.
This attracts an audience who are familiar with the rock band and are into emotional songs with meanings.
Clint Eastwood- Gorrilaz (5 March 2001)
Russell represents rap/percussion. 2D very much resembles the typical image of a male indie artist. It’s almost something to do with the bowl-cut hair. Murdoc is the archetypal rock star. Noodle- being a cyborg- can arguably be considered a representation of the electronica genre.
“I got sunshine in a bag”- not only is this phrase another example of intertextuality in that if references a line from Clint Eastwood’s “The good, the bad and the ugly” but “sunshine” is also slang for marijuana.
The target audience for the Gorrilaz will be vast as they conform to the conventions of a vast number of genres; hip hop, rap, rock and indie. However, in terms of age the target audience would be young adults who would be able to understand and to some of the themes, which include drugs, death, sex and mental illness.
Task 2:
A close up image of Taylor Momsen is presented on the front cover in the centre of the page which will attract fans/customers of hers to buy the magazine as she is on the front cover.
The masthead is bold yet unique, as it is made up of different sized stars to make it up. As it is unique, this suggests that no other magazine masthead is of the same kid therefore making it stand out.
Issue date
The colour scheme matches what Momsen is wearing. The dark and silver colours match her clothing and make-up. However this colour scheme isn’t a stereotypical female colour suggesting she is subverting gender norms.
List of celebrities that will appeal to customers and maybe want to buy it.
House style style through the colours of red, yellow and black. the background of the man image also links with red background of the body of the text giving a continuous impression.
There are photos of 'out of studio shots' of the band, mainly of the artists before and during concerts. this is relevant as the article is about 'Dave Grohl' performing at a string of concerts.
The majority of the images are medium shots. This catches the readers eyes as they read through the page.
Keeping with the house style, the text displayed is all san-serif and either yellow, white or black- typical colours seen in Kerrang!
A drops cap is used in a number of places, this is a typical feature in many music magazine articles in which the first letter of a page or paragraph appears larger than the rest of the text.
A pull quote "THESE SHOWS ARE LIKE RUNNING A MARATHON!"(Dave Grohl) can be seen on the second page, this is a common feature of music magazine articles in which a particular quote is highlighted.
- The angle of this photo makes the audience feel as if they are in the crowd seeing the live performance
- The noun “love” creates a positive message and expresses the positive impact music can have on ours lives.
- The exclamation mark used here adds emphasis to the positive impact of music - Using a picture of a poplar artist (Rudimental) attracts the younger audience the magazine is targeted for. The magazine also promotes the group as it has positive messages that the magazine stands by, it creates awareness for the young audience about those issues.
-The text explains who the people are in the photo and tells how this group is connected to homelessness, which is the main focus/theme of the magazine.
Mainstream record labels:
Columbia Records is an American record label owned by sony music entertainment. Founded in 1887, Columbia is the oldest surviving brand name in pre-recorded sound. Columbia records went on to release records by an array of notable singers, instrumentalists and groups. From 1961 to 1990, its recordings were released outside the U.S. and Canada on the CBS Records label before adopting the Columbia name in most of the world. Today it is a premier subsidiary label of Sony Music Entertainment. Its list features some of the most famous names in music history alongside some of the finest cutting-edge artists in the world today.
In the UK it is led by President Ferdy Unger-Hamilton.Parlophone Records Limited (also known as Parlophone Records and Parlophone) was a German-British record label founded in Germany in 1896 by Carl Lindström Company as Parlophone. The British branch of the label was founded on 8 August 1923 as The Parlophone Company Limited (The Parlophone Co. Ltd.), which developed a reputation in the 1920s as a jazz record label.
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